A study of marketing in Kuo Chuan Presbyterian Secondary School
This study used the action research design to examine what factors are that will influence the primary six pupils of Kou Chuan Prebyterian Primary School (KCPPS) and their parents in their opting for a secondary school. It examines the theory of the marketing of schools and how it can be applied to...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/13950 |
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| Institution: | Nanyang Technological University |