Quay coffee : celebrating the visual styles of animated commercials across three eras

This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this p...

Full description

Saved in:
Bibliographic Details
Main Author: Koh, Jie Lyn
Other Authors: Bernhard Johannes Schmitt
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2020
Subjects:
Online Access:https://hdl.handle.net/10356/139645
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-139645
record_format dspace
spelling sg-ntu-dr.10356-1396452020-05-20T10:52:18Z Quay coffee : celebrating the visual styles of animated commercials across three eras Koh, Jie Lyn Bernhard Johannes Schmitt School of Art, Design and Media bjschmitt@ntu.edu.sg Visual arts and music::Animation This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this practical component of the project has elevated the exploration and allowed for a thorough, nuanced understanding of the evolution of animated commercials through history, and the reasons behind. Bachelor of Fine Arts in Digital Animation 2020-05-20T10:52:18Z 2020-05-20T10:52:18Z 2020 Final Year Project (FYP) https://hdl.handle.net/10356/139645 en application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic Visual arts and music::Animation
spellingShingle Visual arts and music::Animation
Koh, Jie Lyn
Quay coffee : celebrating the visual styles of animated commercials across three eras
description This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this practical component of the project has elevated the exploration and allowed for a thorough, nuanced understanding of the evolution of animated commercials through history, and the reasons behind.
author2 Bernhard Johannes Schmitt
author_facet Bernhard Johannes Schmitt
Koh, Jie Lyn
format Final Year Project
author Koh, Jie Lyn
author_sort Koh, Jie Lyn
title Quay coffee : celebrating the visual styles of animated commercials across three eras
title_short Quay coffee : celebrating the visual styles of animated commercials across three eras
title_full Quay coffee : celebrating the visual styles of animated commercials across three eras
title_fullStr Quay coffee : celebrating the visual styles of animated commercials across three eras
title_full_unstemmed Quay coffee : celebrating the visual styles of animated commercials across three eras
title_sort quay coffee : celebrating the visual styles of animated commercials across three eras
publisher Nanyang Technological University
publishDate 2020
url https://hdl.handle.net/10356/139645
_version_ 1681058579106234368