Quay coffee : celebrating the visual styles of animated commercials across three eras
This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this p...
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sg-ntu-dr.10356-1396452020-05-20T10:52:18Z Quay coffee : celebrating the visual styles of animated commercials across three eras Koh, Jie Lyn Bernhard Johannes Schmitt School of Art, Design and Media bjschmitt@ntu.edu.sg Visual arts and music::Animation This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this practical component of the project has elevated the exploration and allowed for a thorough, nuanced understanding of the evolution of animated commercials through history, and the reasons behind. Bachelor of Fine Arts in Digital Animation 2020-05-20T10:52:18Z 2020-05-20T10:52:18Z 2020 Final Year Project (FYP) https://hdl.handle.net/10356/139645 en application/pdf Nanyang Technological University |
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Visual arts and music::Animation |
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Visual arts and music::Animation Koh, Jie Lyn Quay coffee : celebrating the visual styles of animated commercials across three eras |
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This report focuses on the art direction of ‘Chang’s Morning’, ‘Kopi-O’ and ‘Something for Everyone’ – three animated commercials for fictional coffeeshop ‘Quay Coffee’, detailing the research process which has informed the visual choices made within each animated commercial. It discusses how this practical component of the project has elevated the exploration and allowed for a thorough, nuanced understanding of the evolution of animated commercials through history, and the reasons behind. |
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Bernhard Johannes Schmitt |
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Bernhard Johannes Schmitt Koh, Jie Lyn |
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Final Year Project |
author |
Koh, Jie Lyn |
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Koh, Jie Lyn |
title |
Quay coffee : celebrating the visual styles of animated commercials across three eras |
title_short |
Quay coffee : celebrating the visual styles of animated commercials across three eras |
title_full |
Quay coffee : celebrating the visual styles of animated commercials across three eras |
title_fullStr |
Quay coffee : celebrating the visual styles of animated commercials across three eras |
title_full_unstemmed |
Quay coffee : celebrating the visual styles of animated commercials across three eras |
title_sort |
quay coffee : celebrating the visual styles of animated commercials across three eras |
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Nanyang Technological University |
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2020 |
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https://hdl.handle.net/10356/139645 |
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1681058579106234368 |