Sport sponsorship in Singapore : a study of corporate sponsors' selection and evaluation criteria : their implications for sport organizations and business corporations
This study was conducted to gain insight into sport sponsorship in Singapore from a corporate perspective. The subjects comprised of 38 active corporate sponsors who have been in sport sponsorship for the last 3 years. The research focused on 3 main areas namely, (1) Singapore corporate profile of s...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/13973 |
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| Institution: | Nanyang Technological University |