Sport sponsorship in Singapore : a study of corporate sponsors' selection and evaluation criteria : their implications for sport organizations and business corporations
This study was conducted to gain insight into sport sponsorship in Singapore from a corporate perspective. The subjects comprised of 38 active corporate sponsors who have been in sport sponsorship for the last 3 years. The research focused on 3 main areas namely, (1) Singapore corporate profile of s...
Saved in:
Main Author: | Hoi, Carol Ngan Yoke. |
---|---|
Other Authors: | Haslam, Ian |
Format: | Theses and Dissertations |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/13973 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Effects of age, gender and sport-type on sources of sport-confidence
by: Poh, Yu Khing.
Published: (2008) -
Teaching sports geography
by: Hall, T, et al.
Published: (2024) -
Values and the pursuit of sports excellene : the case of Singapore
by: Nicholas Giles Aplin.
Published: (2008) -
Testing the invariance of the dualistic model of passion for group and individual sports
by: Magno, Carlo P., et al.
Published: (2010) -
Variables contributing to the development of sporting excellence in Singapore schools : the case of Broadway Secondary
by: Seet, Irwin Chim Chuan.
Published: (2009)