Are you sure? a look at uncertainty and media exposure.

• Main Authors: Chew, Hui Min., Lim, Wee Kiat., Wong, Terrie Siang Ting., Yap, Shih Chia.
• 其他作者: Lee, Wai Peng
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Mass media::Media studies
• 在線閱讀: http://hdl.handle.net/10356/1401
• 機構: Nanyang Technological University

This study attempts to fill out the concept of need for orientation - a psychological motive for media expose and agenda-setting effects. Issue uncertainty and issue relevance as well as the personality trait of uncertainty orientation were incorporated to build a model predicting purposive to news...