Utilization of CSR to build organizations’ corporate image in Asia : need for an integrative approach

• Main Authors: Pang, Augustine, Lwin, May Oo, Ng, Chrystal Shu-Min, Ong, Ying-Kai, Chau, Shannon Rose Wing-Ching, Yeow, Kristle Poh-Sim
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Strategic Communication; Content Analysis
• Online Access: https://hdl.handle.net/10356/140858
• Institution: Nanyang Technological University

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: T...