Corporate image : role of CSR as a communication motivator

• Main Authors: Ng, Chrystal Shu Min, Ong, Ying Kai, Chau, Shannon Rose Wing Ching, Yeow, Kristle Poh Sim
• Other Authors: Augustine Pang
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/59579
• Institution: Nanyang Technological University

Corporate image is an important facet of organisations, and there is an impetus for organisations to communicate a positive corporate image to stakeholders. Scholars have long identified CSR as a strong predictor of a favourable corporate image (Gray, 1986). While there exists various ways for organ...