Strategic marketing management of pre-schools
The purpose of this study was to explore how strategic marketing management concepts might be introduced to kindergartens and childcare centres. Fifty respondents that included parents, teachers, supervisors and experts (lecturers, pre-school franchise managers, childcare officers, and school inspec...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/14127 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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