Creating a school image by using marketing strategies to change its public opinion
The purpose of the study is to find evidence that marketing strategies do help the school to improve its image and to have the ideal effective school image as described by Mortimore (1993).
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/13939 |
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| Institution: | Nanyang Technological University |