Creating a school image by using marketing strategies to change its public opinion

Creating a school image by using marketing strategies to change its public opinion

The purpose of the study is to find evidence that marketing strategies do help the school to improve its image and to have the ideal effective school image as described by Mortimore (1993).

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Bibliographic Details
Main Author:	Toh, Edward Paul Boon How.
Other Authors:	Leong, Wing Fatt
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Education::Theory and practice of education
Online Access:	http://hdl.handle.net/10356/13939
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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