Communication and knowledge as motivators : understanding Singaporean womens perceived risks of breast cancer and intentions to engage in preventive measures

• Main Authors: Lee, Edmund Wei Jian, Ho, Shirley S., Chow, Josephine K., Wu, Ying Ying, Yang, Zixin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Breast Cancer; Mass Media
• Online Access: https://hdl.handle.net/10356/141439
• Institution: Nanyang Technological University

As breast cancer is the most prevalent cancer among women in Singapore, encouraging them to engage in preventive measures becomes increasingly important. This study aims to take a closer look at the influence of attention to media, interpersonal communication, news elaboration, and knowledge on women’s (aged between 30 and 70) perceived risks of breast cancer and their intentions to engage in preventive measures in Singapore. Attention to media, frequency of interpersonal communication, fatalistic belief, and knowledge structure density were found to be associated with risk perception of breast cancer among Singaporean women. Findings also showed that frequency of interpersonal communication, risk perception, elaboration, and factual knowledge were positively associated with women’s intentions to take up preventive measures such as breast self-examination, clinical breast examination, and mammography. Implications for theory and practice were discussed.