Communication and knowledge as motivators : understanding Singaporean womens perceived risks of breast cancer and intentions to engage in preventive measures

• Main Authors: Lee, Edmund Wei Jian, Ho, Shirley S., Chow, Josephine K., Wu, Ying Ying, Yang, Zixin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Breast Cancer; Mass Media
• Online Access: https://hdl.handle.net/10356/141439
• Institution: Nanyang Technological University

As breast cancer is the most prevalent cancer among women in Singapore, encouraging them to engage in preventive measures becomes increasingly important. This study aims to take a closer look at the influence of attention to media, interpersonal communication, news elaboration, and knowledge on wome...