Reviewing the landscape of research on influencer-generated content

• المؤلفون الرئيسيون: Chen, Xiaoyu, Chua, Alton Yeow Kuan
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2020
• الموضوعات: Social sciences::Communication; Content Analysis; Influencer-generated Content
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/141536

The purpose of this paper is to review and synthesize scholarly articles on influencer-generated content. Specifically, it attempts to identify: (1) theoretical foundations that have been used, (2) research methods that have been employed, and (3) research foci and future directions. Based on the in...