Reviewing the landscape of research on influencer-generated content

The purpose of this paper is to review and synthesize scholarly articles on influencer-generated content. Specifically, it attempts to identify: (1) theoretical foundations that have been used, (2) research methods that have been employed, and (3) research foci and future directions. Based on the in...

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Bibliographic Details
Main Authors: Chen, Xiaoyu, Chua, Alton Yeow Kuan
Other Authors: Wee Kim Wee School of Communication and Information
Format: Conference or Workshop Item
Language:English
Published: 2020
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Online Access:https://hdl.handle.net/10356/141536
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Institution: Nanyang Technological University
Language: English

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