Mobile content contribution and retrieval : an exploratory study using the uses and gratifications paradigm

• Main Authors: Chua, Alton Yeow Kuan, Goh, Dion Hoe-Lian, Lee, Chei Sian
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: Social sciences::Communication; Mobile Content Sharing Application; Mobile Phone
• Online Access: https://hdl.handle.net/10356/96844; http://hdl.handle.net/10220/11601
• Institution: Nanyang Technological University

Using the uses and gratifications (UnG) theory, this paper explores the gratification factors for which people contribute and retrieve mobile content. Through the deployment of MobiTOP, a mobile content sharing application, it was found that perceived gratification factors for mobile content contrib...