Measuring the business value of online social media content for marketers

Measuring the business value of online social media content for marketers

International Conference on Information Systems 2011, ICIS 2011

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Bibliographic Details
Main Authors: Lin, Z., Goh, K.Y.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2014
Subjects:
Business value
Marketer-generated content
Social media
User-generated content
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78223
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/78223

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