Measuring the business value of online social media content for marketers

International Conference on Information Systems 2011, ICIS 2011

Saved in:

Bibliographic Details
Main Authors:	Lin, Z., Goh, K.Y.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Business value Marketer-generated content Social media User-generated content
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78223
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	National University of Singapore

id	sg-nus-scholar.10635-78223
record_format	dspace
spelling	sg-nus-scholar.10635-782232015-01-05T19:39:08Z Measuring the business value of online social media content for marketers Lin, Z. Goh, K.Y. INFORMATION SYSTEMS Business value Marketer-generated content Social media User-generated content International Conference on Information Systems 2011, ICIS 2011 4 2806-2818 2014-07-04T03:13:50Z 2014-07-04T03:13:50Z 2011 Conference Paper Lin, Z.,Goh, K.Y. (2011). Measuring the business value of online social media content for marketers. International Conference on Information Systems 2011, ICIS 2011 4 : 2806-2818. ScholarBank@NUS Repository. 9781618394729 http://scholarbank.nus.edu.sg/handle/10635/78223 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Business value Marketer-generated content Social media User-generated content
spellingShingle	Business value Marketer-generated content Social media User-generated content Lin, Z. Goh, K.Y. Measuring the business value of online social media content for marketers
description	International Conference on Information Systems 2011, ICIS 2011
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Lin, Z. Goh, K.Y.
format	Conference or Workshop Item
author	Lin, Z. Goh, K.Y.
author_sort	Lin, Z.
title	Measuring the business value of online social media content for marketers
title_short	Measuring the business value of online social media content for marketers
title_full	Measuring the business value of online social media content for marketers
title_fullStr	Measuring the business value of online social media content for marketers
title_full_unstemmed	Measuring the business value of online social media content for marketers
title_sort	measuring the business value of online social media content for marketers
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/78223
_version_	1681088602875887616

Measuring the business value of online social media content for marketers

Similar Items