A temporal study of the effects of online opinions : information sources matter

• Main Authors: Huang, Jianxiong, Boh, Wai Fong, Goh, Kim Huat
• 其他作者: Nanyang Business School
• 格式: Article
• 語言: English
• 出版: 2020
• 主題: Business::Information technology; Cinematic Movies; Electronic Word-of-mouth
• 在線閱讀: https://hdl.handle.net/10356/142489

This study examines when and why online comments from different sources and platforms influence a movie’s box office receipts over time. Premised on the theory of information search, we hypothesize that consumers are more likely to engage in active search in the early stages of a movie’s release due...