Factors affecting browsing duration on a health discussion forum : analysis of eye-tracking data

• Main Authors: Pian, Wenjing, Khoo, Christopher S. G., Li, Gang, Chi, Jianxing
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Browsing Duration; Eye-tracking Data
• Online Access: http://informationr.net/ir/24-1/isic2018/isic1837.html; https://hdl.handle.net/10356/142730
• Institution: Nanyang Technological University

Introduction: User-contributed information on health-related social media sites contains useful user-experience information that complements information on authoritative health information websites. Though more people are searching and browsing social media sites for health information, there are fe...