Media agenda and online public agenda : a study of the SARS outbreak in China

• Main Author: Deng, Wei
• Other Authors: Choi, Alfred Siu Kay
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1429
• Institution: Nanyang Technological University

The agenda setting theory proposed that the media agenda has a great impact on the public agenda. Issues prominent in mass media become prominent in the audience’s picture as well. The global outbreak of the Severe Acute Respiratory Syndrome (SARS) crisis in 2003 provides a rare opportunity to exami...