Influence of impending healthy food consumption on snacking : nudging vs. compensatory behaviour

• Main Authors: Sim, Aaron Y., Cheon, Bobby Kyungbeom
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Psychology; Priming; Compensatory Health Beliefs
• Online Access: https://hdl.handle.net/10356/142945
• Institution: Nanyang Technological University

The use of nudging, prompts or primes in the environment aligned with desired goals, as a strategy to promote healthy behaviour has gained increasing attention. Yet, the adoption of healthy behaviours may ironically be frustrated by licensing of competing goals for indulgence, producing compensatory...