Tender food, tender hearts : the metaphorical mapping of hard-soft orosensory signals to interpersonal trust and prosocial tendencies

• Main Authors: Cheon, Bobby Kyungbeom, Tan, Kah Min, Lee, Li Ling
• Other Authors: School of Social Sciences
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Psychology; Food Texture; Orosensory Processing
• Online Access: https://hdl.handle.net/10356/142950
• Institution: Nanyang Technological University

Prior research has revealed that flavors (sweetness) may metaphorically influence social judgements and behaviors (interpersonal ‘sweetness’). Given the inherently social nature of eating, other food related sensory signals beyond flavor may be conceptually mapped to social cognition and behavior. H...