MahaChem : the chemistry of distribution
This case study details how an small and medium-sized enterprise innovates and build on its core competencies to stay competitive. The firm evolves from selling paints to one of providing solutions as a ‘middleman’ between the large paint manufacturers and suppliers of chemical constituents of which...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/142960 |
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| Institution: | Nanyang Technological University |
| Language: | English |