MahaChem : the chemistry of distribution

• Main Authors: Wee, Chow-Hou, Choo, Clive
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2020
• Subjects: Business::Marketing; Paint; Social And Human Capitals
• Online Access: https://hdl.handle.net/10356/142960
• Institution: Nanyang Technological University

This case study details how an small and medium-sized enterprise innovates and build on its core competencies to stay competitive. The firm evolves from selling paints to one of providing solutions as a ‘middleman’ between the large paint manufacturers and suppliers of chemical constituents of which...