Creative AI : a data-driven design approach for creative online ad optimisation using artificial intelligence and big data
This thesis aims to identify how present day advertising agencies can compete in an increasingly disruptive technology-driven future. By investigating the early history of advertising and the subsequent modern evolution of advertising technology, it is determined that a new way of creative advertisi...
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| Format: | Thesis-Master by Research |
| Language: | English |
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Nanyang Technological University
2020
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| Online Access: | https://hdl.handle.net/10356/143187 |
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| Institution: | Nanyang Technological University |
| Language: | English |