Creative AI : a data-driven design approach for creative online ad optimisation using artificial intelligence and big data

• Main Author: Phay, Han
• Other Authors: Jesvin Yeo Puay Hwa
• Format: Thesis-Master by Research
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Visual arts and music::Media
• Online Access: https://hdl.handle.net/10356/143187
• Institution: Nanyang Technological University

This thesis aims to identify how present day advertising agencies can compete in an increasingly disruptive technology-driven future. By investigating the early history of advertising and the subsequent modern evolution of advertising technology, it is determined that a new way of creative advertisi...