Past debates, fresh impact on nano-enabled food : a multigroup comparison of presumed media influence model based on spillover effects of attitude toward genetically modified food

• Main Authors: Ho, Shirley S., Goh, Tong Jee, Chuah, Agnes Soo Fei, Leung, Yan Wah, Bekalu, Mesfin Awoke, Viswanath, Kasisomayajula
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Communication; Influence of Presumed Media Influence; Spillover Effects
• Online Access: https://hdl.handle.net/10356/143360
• Institution: Nanyang Technological University

Informed by the notion of spillover effects between two phenomena, this study examines how differences in prior attitudes would influence the relationships posited by the influence of presumed media influence (IPMI) model. Specifically, this study examines how pre-existing favorable and unfavorable...