Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model

Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others...

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Bibliographic Details
Main Authors: Liao, Youqing, Ho, Shirley S., Yang, Xiaodong
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/139503
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Institution: Nanyang Technological University
Language: English