Motivators of pro-environmental behavior : examining the underlying processes in the influence of presumed media influence model
Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/139503 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Extending the influence of presumed media influence model, this study examined direct and indirect media influences on pro-environmental behavioral intentions. We empirically tested perceived media influence on others as a distinct and independent mediator between perceived media exposure of others and perceived social norms, using a nationally representative sample of 1,144 Singaporeans. Using structural equation modeling, influence of presumed media influence accounted for direct and indirect media effects on attitudes, social norms, and pro-environmental behavioral intentions. Perceived media influence on others was associated with behavioral intentions. Attitudes, descriptive, and subjective norms accounted further for this relationship. Theoretical and practical implications were discussed. |
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