Understanding Singaporeans’ pro-environmental behaviors : a theoretical expansion of the influence of presumed media influence

• المؤلفون الرئيسيون: Yang, Yanyi, Liao, Youqing, Yong, Titus Jiarong
• مؤلفون آخرون: Shirley Ho Soo Yee
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44228
• المؤسسة: Nanyang Technological University

Using the influence of presumed media influence (IPMI) model as the theoretical framework, this study aims to explain the influence of individuals’ attention to pro-environmental media messages on their pro-environmental behavioral intentions. Specifically, we examine both direct and indirect media...