Understanding Singaporeans’ pro-environmental behaviors : a theoretical expansion of the influence of presumed media influence

• Main Authors: Yang, Yanyi, Liao, Youqing, Yong, Titus Jiarong
• Other Authors: Shirley Ho Soo Yee
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44228
• Institution: Nanyang Technological University

Using the influence of presumed media influence (IPMI) model as the theoretical framework, this study aims to explain the influence of individuals’ attention to pro-environmental media messages on their pro-environmental behavioral intentions. Specifically, we examine both direct and indirect media...