Understanding Singaporeans’ pro-environmental behaviors : a theoretical expansion of the influence of presumed media influence
Using the influence of presumed media influence (IPMI) model as the theoretical framework, this study aims to explain the influence of individuals’ attention to pro-environmental media messages on their pro-environmental behavioral intentions. Specifically, we examine both direct and indirect media...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44228 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
