Growth or profit? Strategic orientations and long‐term performance in China

Research summary: This study investigates the long-term performance of growth-oriented versus profit-oriented strategies in emerging markets. Theoretical justifications exist for superior performance for both types of strategic orientations, but we argue each orientation will have different implicat...

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Bibliographic Details
Main Authors: Zhou, Nan, Park, Seung Ho
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/144141
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Institution: Nanyang Technological University
Language: English