Growth or profit? Strategic orientations and long‐term performance in China
Research summary: This study investigates the long-term performance of growth-oriented versus profit-oriented strategies in emerging markets. Theoretical justifications exist for superior performance for both types of strategic orientations, but we argue each orientation will have different implicat...
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Main Authors: | Zhou, Nan, Park, Seung Ho |
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Other Authors: | Nanyang Business School |
Format: | Article |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/144141 |
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Institution: | Nanyang Technological University |
Language: | English |
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