Who likes jargon? The joint effect of jargon type and industry knowledge on investors’ judgments

We experimentally investigate how jargon affects investment willingness for investors with different industry knowledge, and whether such effects vary with good or bad jargon. We find that for investors without industry knowledge, jargon decreases investment willingness because it decreases understa...

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Bibliographic Details
Main Authors: Tan, Hun-Tong, Wang, Elaine Ying, Yoo, G-Song
Other Authors: Nanyang Business School
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:https://hdl.handle.net/10356/144454
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Institution: Nanyang Technological University
Language: English