Who likes jargon? The joint effect of jargon type and industry knowledge on investors’ judgments

We experimentally investigate how jargon affects investment willingness for investors with different industry knowledge, and whether such effects vary with good or bad jargon. We find that for investors without industry knowledge, jargon decreases investment willingness because it decreases understa...

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Main Authors: Tan, Hun-Tong, Wang, Elaine Ying, Yoo, G-Song
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2020
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在線閱讀:https://hdl.handle.net/10356/144454
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機構: Nanyang Technological University
語言: English