When numbers make you feel : impact of round versus precise numbers on preventive health behaviors

• المؤلفون الرئيسيون: Wadhwa, Monica, Zhang, Kuangjie
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: Business::General; Health Decision Making; Numbers
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/144471
• المؤسسة: Nanyang Technological University

Six experiments found that people are more likely to engage in preventive behaviors when they are exposed to preventive messages, which present health-related numerical cues as round numbers (e.g., 15.00%) versus precise numbers (e.g., 15.29%). When participants were exposed to round numbers in pr...