When numbers make you feel : impact of round versus precise numbers on preventive health behaviors
Six experiments found that people are more likely to engage in preventive behaviors when they are exposed to preventive messages, which present health-related numerical cues as round numbers (e.g., 15.00%) versus precise numbers (e.g., 15.29%). When participants were exposed to round numbers in pr...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/144471 |
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| Institution: | Nanyang Technological University |
| Language: | English |