The effect of the colour red on economic decision-making

• Main Authors: Lim, Chin Yann, Ong, Pearlyn Jia Xian
• Other Authors: He Tai-Sen
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Economic development
• Online Access: https://hdl.handle.net/10356/144582
• Institution: Nanyang Technological University

Colours and decision-making are both prevalent factors in our daily life. There has been an increasing interest in the relationship between colours and human behaviour within the domain of colour psychology. Existing literature in this domain found that the colour red can convey meaningful informati...