Nostalgia increases financial risk taking

• Main Authors: Zou, Xi, Lee, Margaret, Wildschut, Tim, Sedikides, Constantine
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2020
• Subjects: Business::Finance; Nostalgia; Social Support
• Online Access: https://hdl.handle.net/10356/144812
• Institution: Nanyang Technological University

We examined, in five studies, the relation between nostalgia and financial risk taking. We hypothesized that nostalgia increases risk taking by fostering perceptions of social support. In Study 1, we established the basic effect of nostalgia and increased risk taking. In Study 2, we used a measureme...