A tripartite model of trust in Facebook : acceptance of information personalization, privacy concern, and privacy literacy

• المؤلفون الرئيسيون: Rosenthal, Sonny, Wasenden, Ole-Christian, Gronnevet, Gorm-Andreas, Ling, Rich
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: مقال
• اللغة: English
• منشور في: 2021
• الموضوعات: Social sciences::Communication; Institutional Trust; Trust
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/145658
• المؤسسة: Nanyang Technological University

This study draws on the mental accounting perspective and a tripartite model of trust to explain why users trust Facebook. We argue that trust in Facebook is related to (1) trust in companies that collect personal data, (2) acceptance of information personalization, (3) low privacy concern, and (4)...