Influence of presumed influence on thinness as a beauty ideal for girls.

• Main Author: Soh, Wai Siong.
• Other Authors: Hao, Xiaoming
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/14567
• Institution: Nanyang Technological University

This is a direct response to Park’s (2005) call for further research on the Influence of Presumed Influence (IOPI) paradigm or indirect “two-step flow of mass media communication” which incorporates a “social context” into media effect studies. Data collected from 401 female respondents aged 16 to 1...