Strategic advertising of online news articles as an intervention to influence wildlife product consumers

• Main Authors: Doughty, Hunter, Wright, Joss, Veríssimo, Diogo, Lee, Janice Ser Huay, Oliver, Kathryn, Milner‐Gulland, E. J.
• Other Authors: Asian School of the Environment
• Format: Article
• Language: English
• Published: 2021
• Subjects: Science::Biological sciences; Behavior Change; Complex Contagions
• Online Access: https://hdl.handle.net/10356/146591
• Institution: Nanyang Technological University

Changing human behavior is essential for biodiversity conservation, but robust approaches for large scale change are needed. Concepts like repeat message exposure and social reinforcement, as well as mechanisms like online news coverage and targeted advertisements, are currently used by private and...