Exploring radio promotions in Singapore : an audio production (Mandarin).

• المؤلف الرئيسي: Koh, Mui Sang.
• مؤلفون آخرون: Lee Chun Wah
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14771
• المؤسسة: Nanyang Technological University

Radio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In t...