Exploring radio promotions in Singapore : an audio production (Mandarin).

• Main Author: Koh, Mui Sang.
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::Radio
• Online Access: http://hdl.handle.net/10356/14771
• Institution: Nanyang Technological University

Radio is a personal and immediate medium. Its accessibility and portability nature also facilitates multi-tasking, a boon for many busy urbanites. With its growing market share in Singapore which has tripled since 1990, radio has proven to be an effective means of communicating to the consumer. In t...