Sex-role stereotyping : a messege system analysis of Singapore television programmes.

Sex-role stereotyping : a messege system analysis of Singapore television programmes.

This study focuses on Message System Analysis, the second-prong of the Cultural Indicators Research Paradigm. It examines specifically sex-role images as presented in the English-language versus the Chinese-language programmes on Singapore's television broadcast channels, with the aim of contri...

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Bibliographic Details
Main Author: Loy, Tang Hong.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Final Year Project
Language:English
Published: 2009
Subjects:
DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Online Access:http://hdl.handle.net/10356/14789
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Institution: Nanyang Technological University
Language: English
Description
Summary:This study focuses on Message System Analysis, the second-prong of the Cultural Indicators Research Paradigm. It examines specifically sex-role images as presented in the English-language versus the Chinese-language programmes on Singapore's television broadcast channels, with the aim of contributing to a larger, on-going research of differences in the perception of the real world between the viewers of English-language and Chinese-language programmes.

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