Sex-role stereotyping : a messege system analysis of Singapore television programmes.

• Main Author: Loy, Tang Hong.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/14789
• Institution: Nanyang Technological University

This study focuses on Message System Analysis, the second-prong of the Cultural Indicators Research Paradigm. It examines specifically sex-role images as presented in the English-language versus the Chinese-language programmes on Singapore's television broadcast channels, with the aim of contri...