A public relations programme for the bone marrow donor programme.

• Main Authors: Chua, Jael Wei Wei., Wong, Olivia Siew Ping.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14818
• Institution: Nanyang Technological University

Established in “1993, the Bone Marrow Donor Programme (BMDP) is a nonprofit voluntary organisation which needs financial support to fulfill its mission of helping patients in need of a marrow transplant find a suitable donor match. The BMDP’s humanitarian mission inspired the authors to undertake th...