A public relations programme for the bone marrow donor programme.

• Main Authors: Chua, Jael Wei Wei., Wong, Olivia Siew Ping.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Communication::Promotional communication
• 在線閱讀: http://hdl.handle.net/10356/14818
• 機構: Nanyang Technological University

Established in “1993, the Bone Marrow Donor Programme (BMDP) is a nonprofit voluntary organisation which needs financial support to fulfill its mission of helping patients in need of a marrow transplant find a suitable donor match. The BMDP’s humanitarian mission inspired the authors to undertake th...