Establishing a small and successful dating service on the internet.

• Main Authors: Chan, Wai Keng., Lim, Shih Neng., Neo, Winnie Yong Yong.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/14823
• Institution: Nanyang Technological University

This paper examines the opportunities and pitfalls of setting up a small business on the Internet. It gives a full report on the business planning, implementation and promotion of a small, online dating service company, Strictly Singles.